How to optimize your LinkedIn Profile in 5 steps


If you haven't yet moved away from scrolling on Facebook to doing so on LinkedIn the time has come for you to do so! Even though the platform is a lot smaller, it has a much clearer niche: businesses.

LinkedIn started as a platform to find new jobs, but it has come a long way since then. Having a strong LinkedIn profile is extremly important, it's your online CV, a place where not only recruiters find you, but also clients.
Here are 5 quick steps on how to optimize your profile so that visitors want to stay on it, learn more about you and finally contact you.

1. Photos

Having a high quality headshot of yourself is very important, it’s the first impression. If you are going to hire a photographer at one point in your life, it should be for this!
Don’t forget to also add a header picture. This should be a photo that tells us a little bit more of yourself; are you a photographer? Here is the place to add one of your shots. Do you work in a office? Add a photo that shows us what your business does.

2. Summary

This is your chance to tell your visitors a little bit more about yourself. Keep it short (this is not the place for an essay). Tell us about your job and title, but remember, this is a summary of you as a person, not of your business. So don’t be afraid to include some personal details, this will allow for your visitors to connect with you on a personal level, and might even find a mutual interest.

3. Headline
This is how you attract visitors to your profile! The headline is what shows up under your name when you publish a new post, share something or leave a comment. Keep it short (otherwise part of the sentence will be replaced by “…”).

By default your headline is your job position. But don’t be afraid to change it up. Put yourself in your client’s shoes. What are their needs? What are they looking for? The answer to those questions should be in your headline.

Don’t be afraid to experiment here and change it up! Is a specific headline attracting more visits to your profile than others? There’s only one way to find out!

4. Competences

What are you good at? I recommend between 15-20 tags here, if you put too many it’s going to get overwhelming and your visitors are going to scroll past.

For example LinkedIn gives me the option of adding social media management, social media, social media communications, social media optimization, social media measurement, social media advertisement, social media blogging, social media outreach, social media integrations…have you stopped reading at this point? It’s just too many terms that essentially mean the same thing.
Because social media is my specialty and I want visitors to know that, I’ve picked 3 social media terms that I felt best described my skills. I recommend you to do the same: if it’s a skill you want to highlight pick 3, and no more terms around that skill.

5. Education & Job descriptions

Here is where you build credibility. So add all your experience and education that are relevant to your current job. And when you add those, do so in a list with keywords, not long paragraphs. Search engines and algorithms will rank and sort information based on specific keywords. So instead of saying “I worked in sales with a focus on B2B sales towards real estate companies” say “B2B sales for real estate companies.” It will both save you time and make sure your information shows up in the right places.